Helping Retailers Sell More Through Better Glass Door Refrigeration Solutions

What Is a Glass Door Walk In Cooler & Why It Matters?

Frozen food freezers with blue category signs Ice Cream Breakfast Dinner Entrees and PizzaPasta

Glass door Walk In coolers (Walk In freezers) are usually used in supermarkets, convenience stores and fresh food markets. In the United States, they are also widely applied in Liquor Stores.

For some open kitchens, since the transparent glass is suitable for displaying fresh ingredients to customers, many restaurants and hotels also choose glass door Walk In cooler that suit their internal layout.

This type of cold storage is a professional commercial refrigeration equipment that integrates large-capacity refrigeration storage and product display functions. The service staff can enter the cold storage at any time to replace the goods, and consumers can also clearly select the goods through the glass door of the cold storage. This efficient solution, which combines storage function and display value, significantly enhances the operational efficiency and reduces the operating costs of convenience stores through proper selection and maintenance.

What components does a complete glass door Walk In cooler (freezer ) system consist of?

  1. Insulation Panels: It is constructed by assembling high-density polyurethane (PU/PIR) core panels, featuring excellent insulation properties. The thickness of the panels can be selected according to requirements, such as 50 mm, 75 mm, 100 mm, 150 mm, 200 mm, etc.

 

  1. Glass Door System: They mostly use double or triple tempered insulating glass, with argon gas filled inside to enhance insulation. Normally Walk In freezers are equipped with heated glass doors to prevent fogging and condensation. At the same time, glass doors usually integrate functions such as self-closing, anti-fog, heating, and Low-E coating.

 

  1. Refrigeration System: It is consist of high-quality compressors, condensers, evaporators, and expansion valves. Air-cooled systems is used to ensure uniform temperature within the storage area, and are equipped with automatic defrosting functions.

 

  1. Lighting and Control System: The interior is equipped with LED lighting to enhance the display effect of the products. At the top, an intelligent temperature controller is installed, allowing for precise temperature control.

 

  1. Shelving System: The shelving system of the glass-door Walk In cooler must not only achieve a good display effect for the goods, but also ensure the air circulation and good anti-corrosion. Generally speaking, its materials mostly include carbon steel wire plastic-coated / galvanized wire mesh frames or aluminum alloy flat frames. They have good air permeability, are sturdy and durable, and the layer spacing can be adjusted and also meet hygiene standards. Each glass door is equipped with 5 to 7 layers of display shelves (or 8 layers can also be used). Inside the cold storage, the back wall uses beam-type shelving to store complete pallets of goods.

 

In the current development of convenience stores (Liquor stores or grocery stores), why glass-door Walk In cooler are becoming more and more popular? The reasons are as follows.

1) Better product visibility:

Compared to traditional cold rooms (typically referring to enclosed metal doors), glass-door walk in Coolers perform exceptionally well in terms of product visibility.

Customers can see the goods inside the cold room through the glass door within a few seconds of approaching it and quickly find the products they need. This significantly saves shopping time and brings real convenience to customers.

For managers (or operators), through the transparent glass door, they can clearly see the placement of goods inside, the categories, quantities and locations without having to open the cold room door, reducing the need for blind searching.

During daily restocking, inventory checking and recording of product consumption, store staff also reduce their reliance on paper records.

Due to the reduced frequency of entering and exiting the cold room, it also indirectly improves the efficiency of convenience store management.

 

2) Great Diverse Product Display

Glass door Walk In coolers are usually designed in L-shaped or I-shaped layouts, depending on the size and structure of each store, and are integrated around the entire convenience store. By installing multiple glass doors to meet the diverse display requirement, this enables the entire cold storage to function as a “display cabinet” within the convenience store (or liquor store). Consumers can quickly distinguish different temperature zones of goods as well as various beverages, dairy products, cooked foods, etc. through the transparent glass door.

By adopting a multi-level display shelving (the standard is 7 levels), the diversified display of goods can be more accurately achieved. Combined with the LED lighting inside the cool room, the color and packaging information of the goods become clearer. Such marketing effects are particularly applicable to retail and catering scenarios where the display of freshness is highly demanded. All these have significantly enhanced the selection efficiency and visual appeal for consumers.

 

3)    Excellent Shopping Experience

  1. From the perspective of consumers’ shopping experience, the glass door Walk In cooler allows customers to “see what they get”, which is more intuitive and gives them a greater sense of control.
  2. COMFORTABLE TEMPERATURE FOR CUSTOMERS. Consumers can view the layout of the goods, product categories and price tags right from the front. They no need to open the door or enter the cold section, avoiding the direct cold air blast from the open air cabinets in the past.
  3. The glass door Walk In cooler has low noise, without strong wind sounds or dripping water sounds. The overall atmosphere of the store is more like a “high-end supermarket” rather than a “storage cold room”.
  4. The glass door also reduces cross-contamination of goods. Goods do not directly exchange heat with the public passageways. Consumers have greater trust in the hygiene of fresh food and ready-to-eat products.

 

4)    Boost Sales

Compared to traditional open multi-decks, the glass door Walk In cooler (or freezer) is cleaner, quieter, and has more stable temperature control. It gives customers the feeling that the goods are fresher and the store is more standardized.

Due to the use of large-area transparent glass doors and built-in LED lighting, the display of goods is diverse, classified clearly, and well organized. Its capacity is much larger than that of ordinary upright refrigerated display cabinets, and it has strong visual appeal, significantly increasing the customer’s unit price and cross-purchase rate. Especially for frequently promoted items such as beverages, yogurt, boxed lunches, desserts, and beer, the display Walk In cooler brings a “specialized display area for refrigerated products” concept, strengthening the “freshness/ professional refrigeration” development philosophy.

At the same time, the Walk In structure enables replenishment to be carried out internally while the display remains external. The replenishment does not interfere with customers, and the shopping experience of customers during peak hours is not affected. The staff of the convenience store can also quickly adjust the shelves, light boxes, price tags, floor stickers, etc., according to the marketing rhythm, and carry out seasonal marketing activities (summer cold drinks / craft beers, winter chilled milk drinks + heated boxed meals). These features have significantly increased the sales volume of the merchants, bringing considerable profits to the operators.

In conclusion, glass door Walk In cooler combines storage and display functions. Due to its diverse functions and overall convenience, in the future, they will be increasingly applied in convenience store, beverage sales, and liquor store operations. Of course, with the development of technology and the addition of more intelligent and humanized options to this type of cold storage, we believe that glass door Walk In cooler will have a broader development prospect.

https://www.artrefrigeration.com/products/refrigerated-display-case-advanced-refrigeration

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